Privacy Policy


Sporting ID, a division of ITW Limited (“Sporting ID” or “we”) are committed to protecting and respecting your privacy. This Privacy Policy explains our policy and practices regarding any personal information you might supply to us when you visit the Sporting ID website at (“Website”).

By accessing or using the Website or providing your information to us, you agree to our collection, storage, use and transfer of your information under the terms of this Privacy Policy. If you do not agree to these terms, please do not access or use this Website.

Data Controller 
For the purpose of the UK Data Protection Act 1998 (as amended), the data controller is Sporting ID of Unit 17, Airport Industrial Estate, Kingston Park, Tyne and Wear, NE3 2EF.

Collection of Personal Information 
You may access the Website and browse certain pages without disclosing personal information. 

We may collect and process the following information about you:

  • Information that you provide by filling in forms on our Website. This includes information (such as your name, mailing address, e-mail address, and other personal identifying information) provided at the time of registering to use our Website, ordering products, subscribing to our service, posting material or requesting further services. We may also ask you for information when you enter a competition or promotion sponsored by us or our partners, and when you report a problem with our Website.
  • Details of transactions you carry out through our Website and of the fulfilment of your orders.
  • A record of our correspondence with you if you contact us.
  • We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
  • Details of your visits to our Website including, but not limited to, traffic data, location data, and other communication data, whether this is required for our own billing purposes or otherwise, and the resources that you access.

Uses Made of Your Information 

We use information held about you in the following ways:

  • To provide you with information, products or services that you request from us. If you order a product, for example, the information is used to mail to you the items ordered and to provide you with any benefits that may be made available to customers and registered users. If you enter a contest, information is collected to qualify the entry and contact you regarding the contest or prize awards.
  • To carry out our obligations arising from any contracts entered into between you and us, among other things, the fulfilment of your order, the processing of your payment details and the provision of customer services.
  • To provide you with information about special offers, and other Sporting ID products and services which we feel may interest you, where you have consented to be contacted for such purposes.
  • To use your information, or permit selected third parties to use your information, to provide you with information about third party goods and services which may be of interest to you, where you have consented to be contacted for such purposes.
  • To enable us to administer, support, improve and develop our business.
  • To enable you to take advantage of certain features of the Website.
  • To assist us in improving and personalising our services or the content of our Website.
  • To notify you about changes to or developments to our Website, products or services.

  Sporting ID recognises and appreciates the importance of responsible use of this information. If you do not want the information you provide to Sporting ID to be used to inform you of other products and special offers from Sporting ID, and you indicate this preference (by selecting the appropriate option) when you provide the information to us, we will honour your preference. In addition, Sporting ID may selectively provide certain information to other companies or organisations that have products or services we think may interest you. If you do not want the information you provide to Sporting ID to be shared with other companies, and you indicate this preference (by selecting the appropriate option) when you provide the information to us, we will honour your preference. You can also exercise your right to prevent such processing by contacting us at Unit 17, Airport Industrial Estate, Kingston Park , Tyne and Wear , NE3 2EF .

Our Website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal information to these websites.

Disclosure of Your Information 

We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 736 of the UK Companies Act 1985.

By submitting your personal information to Sporting ID Sport you understand and agree that Sporting ID and subsidiaries, affiliates, agents, trusted vendors, and our parent company and its subsidiaries, may transfer, store, and/or process your information in any of the countries in which they maintain offices, including countries outside the European Economic Area (“EEA”) that may have data protection laws less strong than those in the EEA. We will take appropriate steps to ensure that your information is treated securely and used in accordance with this Privacy Policy. 

We may disclose your personal information to third parties:

  • If Sporting ID or substantially all of its assets are acquired by a third party, in which case personal information held by it about its customers will be one of the transferred assets.
  • If we are under a duty to disclose or share your personal information in order to comply with any legal obligation, or in order to enforce or apply our Terms and Conditions [insert as link to URL] and other agreements; or to protect the rights, property, or safety of Sporting ID, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

We may also disclose aggregate information on the usage of our Website to third parties, but this will not include information that can be used to identify you.

Use of Cookies on our Website

When you visit the Website, you can surf the Website anonymously and access important information without revealing your identity. However, in order to provide a better service, we may use “cookies” to track your visit.

A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer's hard disk so that the website can remember who you are. A cookie will typically contain the name of the domain from which the cookie has come, the “lifetime” of the cookie, and a value, usually a randomly generated unique number. 

Two types of cookies are used on this Website: (1) session cookies which are temporary cookies that remain in the cookie file of your browser until you leave the Website; and (2) persistent cookies which remain in the cookie file of your browser for much longer (though how long will depend on the lifetime of the specific cookie). We outline below how we use cookies on our Website and what information we collect:

  • Session Cookies
    • To allow you to carry information across pages of our site and avoid having to re-enter information.
    • Within registration to allow you to access stored information.
    • To apply discounts dependant on your point of entry into the Website.
  • Persistent Cookies
    • To help us recognise you as a unique visitor (just a number) when you return to our Website and to allow us to tailor content to match your preferences more quickly. This also prevents you from having to ‘Log In' every visit. The cookie cannot be read by a Web site other than the one that sent the cookie.

You have the ability to accept or decline cookies by modifying the settings in your browser. However, you will not be able to use all the interactive features of our Website if cookies are disabled. 

Security of Personal Information 

Sporting ID has a committed Security Policy. Sporting ID will retain copies of your information (including the information provided when you register on the Website, order any products from the Website or enter into any competitions) for a reasonable period or as long as the law requires.

Sporting ID implements a number of sophisticated security measures to ensure the safety of any personal information provided. The information is contained on a secure server, which is accessible only by a limited number of employees who have authorised access rights to such information. Whilst we take appropriate security measures to protect your personal information in accordance with this Privacy Policy, we cannot guarantee the security of any information you send to us, and you do so at your own risk. If you choose to register with the Website, your personal information is password-protected to prevent unauthorised access to it. We recommend that you do not divulge your password to anyone.

Accessing and Updating Your Information  

We want to keep the personal information you have provided to us complete, accurate, and up to date. You may request to see the information held about you or request to make any necessary changes to your personal information, by contacting us at Sporting ID, Unit 17, Airport Industrial Estate, Kingston Park , Tyne and Wear , NE3 2EF .

We are entitled by law to charge a fee of £10 to meet our costs in providing you with details of the information we hold about you. 

Changes to Our Privacy Policy

  Any changes we make to our Privacy Policy in the future will be posted on the Website, and we encourage you to check this page periodically to ensure that you are aware of our current Privacy Policy.

Contacting Us

  If you have questions relating to this Privacy Policy, you may contact us at Sporting ID, Unit 17, Airport Industrial Estate, Kingston Park , Tyne and Wear , NE3 2EF 

This privacy policy sets out how SportingiD uses and protects any information that you give SportingiD when you use this website. SportingiD is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. SportingiD may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

For the exhaustive list of cookies we collect see the List of cookies we collect section.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Sporting iD ITW Graphics USA 375 New State Road Manchester, Conneticut, 06042 USA.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

List of cookies we collect

The table below lists the cookies we collect and what information they store.


COOKIE Description


The association with your shopping cart.


Stores the category info on the page, that allows to display pages more quickly.


The items that you have in the Compare Products list.


Your preferred currency


An encrypted version of your customer id with the store.


An indicator if you are currently logged into the store.


An encrypted version of the customer group you belong to.


Stores the Customer Segment ID


A flag, which indicates whether caching is disabled or not.


You sesssion ID on the server.


Allows guests to edit their orders.


The last category you visited.


The most recent product you have viewed.


Indicates whether a new message has been received.


Indicates whether it is allowed to use cache.


A link to information about your cart and viewing history if you have asked the site.


The ID of any polls you have recently voted in.


Information on what polls you have voted on.


The items that you have recently compared.


Information on products you have emailed to friends.


The store view or language you have selected.


Indicates whether a customer allowed to use cookies.


The products that you have recently viewed.


An encrypted list of products added to your Wishlist.


The number of items in your Wishlist.