#TBT - The Making Of Legends

England National Design 99-03

Sporting iD have a proud heritage in designing and producing some of the most iconic football names and number combinations. We have worked with some of the biggest names in football for many years and have been part of some of the most memorable stories of footballing history.

As part of the popular Throw Back Thursday (#tbt) Twitter trend we will uncover some Sporting iD designs of the past, taking a closer look at some of these fantastic typefaces and the stories that established them in the annals of footballing history.

To start us off we will look at the design that the England national team wore between 1999 and 2003 including the 2002 FIFA World Cup Finals in Japan and South Korea.



Sporting iD's England Design 99-03


The typeface, which was based on the FA's corporate typeface, was designed in 1999. The home shirt had a red colourway followed by the more recognisable blue and the away shirt was adorned with a white name and number.

The World Cup saw England drawn in Group F alongside tournament second favorites Argentina. This draw gave David Beckham a chance to gain some vengeance for the red card he suffered in 1998 against the same team and vengeance he did reap, scoring the match winning penalty after Michael Owen was brought down just before half time.

This victory alongside two draws against Sweden and Nigeria saw England qualify for the Round of Sixteen. In this round the team convincingly saw off Denmark to set up a mouthwatering tie against another South American heavyweight in Brazil. Unfortunately this was to be the end of England’s participation in the tournament after being defeated 2-1 by the eventual champions, despite taking an early lead.

The Sporting iD name and number graced the pages of media outlets around the globe including the front page of Time Magazine and after the fantastic defeat of Argentina the English media celebrated the "Foot of God" in reference to the famous Diego Maradonna "Hand of God" goal that denied us in the FIFA World Cup of 1986.

There is the story of our first #tbt design and Sporting iD are still manufacturing and supplying the England names and numbers to this day.

We hope you will come back next week for a look into another fantastic design from our history.


Sporting iD

Time Magazine Displaying Sporting iD Number on David Beckham

Beckham 7 England National Hero Set